{"id":883,"date":"2024-06-07T12:54:01","date_gmt":"2024-06-07T17:54:01","guid":{"rendered":"https:\/\/puchosmedia.com\/?p=883"},"modified":"2024-07-24T16:55:45","modified_gmt":"2024-07-24T21:55:45","slug":"como-calcula-google-el-costo-por-clic","status":"publish","type":"post","link":"https:\/\/puchosmedia.com\/index.php\/2024\/06\/07\/como-calcula-google-el-costo-por-clic\/","title":{"rendered":"Como calcula Google el costo por clic."},"content":{"rendered":"\n
\n

costo por clic (CPC).<\/strong><\/h3>\n\n\n\n
\"Costo<\/figure><\/div>\n\n\n\n

Para calcular el costo por clic, Google toma en cuenta a los competidores mediante una f\u00f3rmula, la cual es afectada por el inmediato perseguidor en el Ranking de sus calificaciones, es lo que actualmente hace, esto puede cambiar con el tiempo, pero as\u00ed lo realiza hasta ahora.<\/p>\n\n\n\n

F\u00f3rmula de c\u00e1lculo<\/h4>\n\n\n\n

Lo calcula dividiendo el AD rank (explicado este t\u00e9rmino en el art\u00edculo \u201cC\u00f3mo establece Google qui\u00e9n aparece primero en su sistema ADS<\/a>.\u201d) del inmediato perseguidor, para Quality score (tambi\u00e9n explicado en el mismo art\u00edculo<\/a>) y sum\u00e1ndolo 1 centavo.<\/p>\n\n\n\n

CPC = AD Rank (perseguidor) \/ Quality Score + 1ctv.<\/p>\n\n\n\n

Para ver el impacto ejemplifiquemos en el siguiente cuadro.<\/p>\n\n\n\n

Ejemplo:<\/h4>\n\n\n\n
Posici\u00f3n<\/td>CPC ofertado <\/td>Quality Score \/10<\/td>AD Rank<\/td>CPC<\/td><\/tr>
Primero<\/td>$2,0<\/td>8<\/td>16<\/td>(12\/8)+0,01=1,51<\/td><\/tr>
Segundo<\/td>$3,0<\/td>4<\/td>12<\/td>(5\/4)+0,01=1,26<\/td><\/tr>
Tercero<\/td>$2,50<\/td>2<\/td>5<\/td>(4\/2)+0,01=2,01<\/td><\/tr>
Cuarto<\/td>$2,0<\/td>2<\/td>4<\/td>Etc. Etc.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

An\u00e1lisis de resultados<\/h4>\n\n\n\n

Como puedes ver el que paga m\u00e1s no es el primero, el primero es de los que menos paga, pero es el que mejor posicionamiento Ad Rank tiene, es decir el que mejor calificaci\u00f3n posee, con 16 puntos directamente relacionado con quality score, la mejor puntuaci\u00f3n de calidad.<\/p>\n\n\n\n

El primero en aparecer es el que mejor AD rank posee, es decir el que para Google y sus par\u00e1metros, es el que mejor hace las cosas.<\/p>\n\n\n\n

Este proceso Google ADS lo llama puja, es autom\u00e1tico y se hace en mil\u00e9simas de segundo, sus algoritmos califican a tu web en base a los tres par\u00e1metros explicados en el art\u00edculo anterior,<\/a> de ellos depende gran parte del posicionamiento de una web. T\u00fa puedes escoger los l\u00edmites de la puja.<\/p>\n\n\n\n

Ahora podr\u00e1s ver lo importante de tener una web optimizada, bien estructurada, que el contenido sea adecuado a lo que busca el usuario.<\/p>\n\n\n\n

Una web optimizada puede dominar el mercado, con el presupuesto adecuado.<\/p>\n\n\n\n

Manejo de tus campa\u00f1as<\/h4>\n\n\n\n

Un experto en Google se identifica por obtener el menor costo por clic y el menor CPA (costo por acci\u00f3n), aqu\u00ed expresa su conocimiento sobre la herramienta, el correcto uso de ella, la correcta parametrizaci\u00f3n y el mantener una web optimizada ayuda mucho.<\/p>\n\n\n\n

\"Buscadores\"<\/figure><\/div>\n\n\n\n

Este proceso es continuo y perenne en el tiempo, no puede interrumpirse, explicamos antes que sus algoritmos mantienen el historial de tu web en la calificaci\u00f3n, si te descuidas alguien puede hacer las cosas mejor que tu y te puede sobrepasar, es mejor empezar bien y mantenerse de esta manera, el costo ser\u00e1 menor y podr\u00e1s mantener tu posicionamiento en el buscador, tomando en cuenta que Google es el dominador absoluto en el mundo con alrededor del 80% de participaci\u00f3n de mercado.<\/p>\n\n\n\n

Interrumpir el proceso en Google ADS, vuelve a cero los rendimientos de las campa\u00f1as, el algoritmo vuelve a generar los \u00edndices explicados, y vuelve a generar las calificaciones, este proceso no es r\u00e1pido toma tiempo, toma algunos d\u00edas o semanas, un buen per\u00edodo de estabilizaci\u00f3n de una campa\u00f1a son tres meses, aunque al mes ya puedes tener resultados palpables. <\/p>\n\n\n\n

recuerda que es una herramienta de mejora continua, las tendencias de b\u00fasqueda pueden hacer obsoleta tu estrategia de palabras clave, las calificaciones var\u00edan cada que el algoritmo detecte cambios en tu web, si est\u00e1 no est\u00e1 optimizada constatemente, puedes bajar tu calificaci\u00f3n, con ello elevar tu inversi\u00f3n presupuestaria y bajar el rendimiento.<\/p>\n\n\n\n

Siguenos, dejanos tu comentario, dinos que temas te interesan y te lo contaremos en un siguiente art\u00edculo.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

costo por clic (CPC). Para calcular el costo por clic, Google toma en cuenta a los competidores mediante una f\u00f3rmula, […]<\/p>\n","protected":false},"author":1,"featured_media":1139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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por clic (CPC). Para calcular el costo por clic, Google toma en cuenta a los competidores mediante una f\u00f3rmula, […]","_links":{"self":[{"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/posts\/883"}],"collection":[{"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":0,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/posts\/883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puchosmedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}